Stancetaking, online interaction and moral order
Published 2023-09-30
Keywords
- online discourse,
- Facebook,
- interaction,
- stance,
- moral order
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Copyright (c) 2023 RASAL Lingüística
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Abstract
Grounded in the theoretical perspective of Interactional Sociolinguistics (Blommaert, 2017, 2019; Carranza & Vidal, 2013; Eckert, 2019) and Situated Discourse Analysis (Baxter, 2002; Fairclough, 1995, 2003), this paper examines aspects of the manifestation of the dimension of morality in online interaction. The data come from the public forum of Facebook pages dedicated to gender violence. The sequences of exchanges analyzed begin with a post featuring a narrative of the violent acts and a multimodal text. In this article, I show that the particular interactional stance (Du Bois, 2007) expressed in an opening post conditions the nature of the exhortations and recommendations offered by Facebook users. One of the interactional patterns detected is characterized by the adoption of a leading stance that favors other participants’ positioning which is convergent with the one expressed by the participant who initiates the sequence. The other one, which is deployed in cases of interactional conflict, involves the orchestrated defense of the leading stance in cases in which it is defied. In the conclusions, I argue that the discourse of the web pages analyzed includes communicative practices of vigilance that ultimately seek to produce a disciplining effect. I also discuss the relation between moral panic (Cohen, 2002 [1972)] and the voices that call for less aggressive and more polite ways of communication when representing perpetrators and demanding justice.
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