Serial textualities: between repetition, regularization and displacement, the case of memes

Abstract

Communication in its broad sense has been re-signified by everything that is digital (smathphones, e-readers, applications, social networks, etc). This re-signification concerns language, writing, reading and text. How do we read and write with these devices? What textualities do we face today in our society and what effects do they produce on our relationship with the senses? To reflect on these changes, this article proposes to work on the notion of “serial textualities”, based on the discursive analysis of the process of textualization of memes, enrolled in a “series culture”. The purpose of the article is to understand how “serial textualities” produce, by means of reformulation, the effect of repetition and regularization of meaning.